People experience the world through stories. From books, to television, to simply checking out someone’s vacation on Facebook, we thrive on narratives and stories. Facts and figures can be forgotten, information simply dismissed from our minds. But stories? We remember those.
Where intentionally or not, your website tells the story of your company. The professionalism of your website’s look tells a story. The quality of the images and copy, tells a story about your company. When someone views your website, they either get what your company is all about, or they leave and go elsewhere. Your story impacts how visitors perceive your company, how they remember your company and whether or not they choose to do business with you.